Activations
An activation is a full day built around the youth we serve: a shared meal before the game, premium seats in The Impact Section with custom gear and signs they make themselves, and postgame moments with the players. Same playbook, new city, every time.
Every activation is free for participating families, funded entirely by our partners and donors.
The Log
Relive the days we've built with the youth we serve.
BIG3 · Dallas
75 Dallas area youth joined us for BIG3 playoff weekend. Starting with a tailgate and breakfast at the park, where a pickup game broke out on the court and everyone made their own game day sign. Then we headed to the arena for the games, including meeting players and celebrities.
BIG3 · Miami
75 Miami-Dade youth joined us for a BIG3 basketball game, starting with a pregame meal and sign making at bartaco and ending with a player meet after the final buzzer. Our first activation outside our pilot market in Dallas.
Dallas Pulse · Dallas
Nine game day activations across the Dallas Pulse's inaugural season, serving more than 200 Dallas area youth. A meal before every game, premium seats together in The Impact Section, and postgame moments with the players. This is the season that became our playbook.
What's Next
We're building a nationwide network of youth organizations, teams, venues and brand partners so that access is never a matter of circumstance. New activations are added here after they happen.
If you work with youth, run a venue or team, or want your brand inside a moment people can actually feel, we'd love to hear from you.